Electricity cost risk
Industrial and commercial customers need better control over long-term power cost and exposure to tariff changes.
regional clean energy infrastructure
Solar-as-a-Service and distributed energy investment platform from Armenia
A regional company designed to develop, finance and operate on-site renewable energy assets for enterprises across Armenia, the Caucasus and Central Asia, without requiring customers to fund the equipment upfront.
Page Map
A compact version of the business: what the company does, who it serves, how it earns money, and how Armenia becomes the regional hub.
Market Needpower costs, grid limits, ESG pressureOperating Modelown, finance, operateRegional ScopeArmenia, Caucasus, Central AsiaEnterprise Offerno upfront CAPEXInvestor Productasset-backed cash flowsAnalyticstariffs, regulation, screeningPartner NetworkEPC, O&M, suppliersLaunch Planpilot, portfolio, platform
Why this platform exists
Many enterprises want lower energy cost and cleaner power, but they do not want to become power developers, equipment buyers or operators.
CAPEX constraint
Solar projects compete with core business investments. The platform removes upfront equipment spend from the customer decision.
Execution complexity
Site audit, design, procurement, permitting, installation, insurance, monitoring and O&M are bundled into one managed service.
Decarbonization pressure
Exporters, hospitality, agriculture, retail and industry increasingly need credible renewable energy and emissions reporting.
Operating model
The company is not only an EPC contractor. It is a project originator, asset manager and financing platform for distributed energy infrastructure.
Solar-as-a-Service
Finance, build, own and operate on-site solar systems for enterprises. Customer pays through a lease, energy-service or PPA-style contract depending on local regulation.
Distributed Energy Investment
Package projects into a portfolio of contracted infrastructure assets with predictable payments, operating data and risk controls for investors.
Energy Analytics
Screen sites, forecast tariffs, compare utility, diesel and solar economics, and help customers decide whether to lease, buy, finance or hybridize.
Green Attributes
Support corporate decarbonization, renewable energy claims and certificate strategy where the local framework allows it.
EV Charging and Storage
Add storage, charging and load-management where the customer profile, grid connection and tariff structure support it.
Legal-first wording
Public materials should avoid promising regulated electricity sales until each country contract model is checked. Use infrastructure, lease, service and energy-management language first.
Regional scope
Armenia can be the headquarters and investment gateway, while projects are selected country by country based on tariffs, regulation, credit quality and installation partners.
| Market | Role in platform | Likely customer segments | What must be checked |
|---|---|---|---|
| Armenia | Home base, first pilots, diaspora/investor story, regional team hub. | Manufacturing, wineries, cold storage, hotels, agriculture, retail, logistics. | Contract form, grid interconnection, netting rules, taxes, bankability of customers. |
| Georgia / Caucasus | Nearby expansion once operating playbook is proven. | Tourism, food processing, logistics, commercial real estate, agriculture. | Local licensing, EPC partner quality, grid access, enforceability of long-term service contracts. |
| Kazakhstan | Scale market for industrial, mining and commercial portfolios. | Mining services, warehouses, agriculture, factories, retail, remote sites. | Regional tariffs, industrial credit, local content, currency risk, project permitting. |
| Central Asia / MENA optionality | Later-stage expansion where solar resource and power-cost arbitrage are attractive. | Industrial parks, telecom, water, logistics, hospitality, agriculture. | Partner due diligence, country risk, FX, enforceability, financing availability. |
Enterprise offer
The first customer promise is simple: reduce power cost and carbon footprint without forcing the enterprise to buy or operate a power plant.
No upfront CAPEX
The platform funds and installs the asset. Customer capital remains available for core operations.
Lower effective power cost
Pricing can be structured as a discount to the current tariff, a fixed service payment, a lease or a hybrid model.
Full operating responsibility
Monitoring, maintenance, replacement planning, insurance and performance reporting are included in the service model.
Buyout optionality
The customer can receive an option to buy the asset after operating data proves performance.
ESG reporting
The platform provides generation data, avoided emissions estimates and support for renewable energy claims.
Site qualification
Fast screening: tariff, annual consumption, daytime load, roof/land area, legal rights to the site and connection point.
Investor product
The investor story should be separated from the customer offer: investors fund assets, customers buy a service, and the platform manages performance and contracts.
What investors fund
Portfolios of distributed solar, storage and charging assets backed by contracts with commercial and industrial customers.
Underlying assetsolar / storage / charging
Cash sourcecustomer service payments
Risk controlsite data + contract + O&M
What must be clear
The financing instrument needs legal review in each jurisdiction: private loan, project SPV, bond, digital asset, fund structure or direct co-investment.
Do not blurcustomer sale vs investment product
Discloseconstruction, credit, output, FX risk
Reportgeneration, payments, uptime
Analytics layer
The platform should feel data-driven from the start: every project is screened, priced and monitored against country-specific assumptions.
Tariff database
Country, region, customer class, time profile and expected escalation.
Solar yield model
Capacity, panel type, degradation, local irradiation, roof orientation and performance ratio.
Contract comparison
Buy, lease, energy-service, financing, hybrid and buyout scenarios.
Portfolio dashboard
Generation, revenue, uptime, O&M events, avoided emissions and investor reporting.
Partner network
The platform can scale faster by separating origination, finance, EPC, O&M and equipment procurement.
EPC partners
Qualified local installers compete on price, delivery time, warranty and performance standards.
Equipment suppliers
Panels, inverters, mounting, metering, batteries and charging hardware can be sourced through framework agreements.
Dealers and originators
Local sales partners identify enterprise sites, collect bills and load profiles, and qualify decision makers.
O&M teams
Regional service partners keep uptime high and protect portfolio cash flow.
Finance partners
Banks, private lenders, family offices and diaspora investors can fund projects at portfolio or asset level.
Advisers
Local legal, tax and grid specialists validate contract language before public sales materials go live.
Launch plan
A clean path from concept to operating regional platform.
Country memo
Map contract models, licensing, grid connection and tax treatment for Armenia first.
Pilot sites
Screen 5-10 enterprise sites and select 1-2 bankable demonstration projects.
Template contracts
Prepare service, lease, O&M, buyout and investor documents.
Partner roster
Prequalify EPC, O&M, supplier and local legal partners.
Portfolio launch
Raise project capital, install pilots, publish performance dashboard and replicate.
Site assessment checklist
The first sales motion should collect enough data to decide whether the project is worth engineering and legal work.
| Input | Why it matters | Minimum useful format |
|---|---|---|
| Electricity bills | Defines current cost and tariff structure. | 12 months of bills or current tariff plus annual usage. |
| Load profile | Solar works best when daytime consumption absorbs generation. | Hourly profile, meter export, or at least daytime share estimate. |
| Roof or land data | Defines installable capacity and construction risk. | Area, ownership/lease term, photos, drawings if available. |
| Connection point | Determines metering, protection and grid interface. | Single-line diagram or site electrician contact. |
| Credit profile | Investor product depends on payment reliability. | Customer financials, group backing, contract tenor appetite. |